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The 3 Second Rule

3 seconds.

That’s all the time you have to make an impression with your website. You can lose almost half of your visitors if pages don’t load quickly enough. Slow websites kill conversions. That means a lesser chance of you being able to engage or sell to potential customers. After 10 seconds you can definitely say goodbye.

People are strapped for time and don’t have the patience to wait endlessly for a page to load. It’s important to have a website that loads quickly so you can boost customer confidence and trust in your website. Pages that load quickly will keep people on your website. A few seconds can make all the difference!

Website Speed Optimization Steps

How can your web designer/developer help you to solve your website speed issues? Tell them to follow these steps.

  1. Remove unnecessary plugins or keep them to a minimum.
  2. Use high-quality images optimized for web. It’s best to serve images in a next generation format like WebP.
  3. Code semantically and follow the DRY rule in the backend to ensure everything loads fast and in the right order.
  4. Use a caching plugin.
  5. Use a good reliable web host with up-to-date reliable equipment. Do thorough research before deciding which host to go with and look thoroughly into what they are going to be providing you. Sometimes cheaper companies use cheaper equipment and servers which means cheaper service that can trickle down and start to affect your website speed.
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