Great question!

A citation audit, citation fixes and NAP consistency refers to a process in local SEO where your organization or business’s listings across the web are reviewed and corrected to ensure that your Name, Address, and Phone number (NAP) are accurate and consistent.

Why citations and NAP consistency matter

Search engines (like Google) use your NAP information to verify the legitimacy and location of your organization. If your NAP is inconsistent across directories (e.g., different spellings, old addresses or incorrect phone numbers) it can:

  • Hurt your local SEO rankings
  • Confuse potential donors or clients
  • Create trust issues with Google and users

What our local citation audit and fixing includes

1. Citation audit

We scan key online directories and platforms (like Google, Bing, Yelp, Yellow Pages and industry specific sites) to find existing mentions of your organization.

We check for:

  • Spelling errors in your name
  • Incorrect or old addresses
  • Outdated or wrong phone numbers
  • Missing or inconsistent listings
  • Duplicates

2. NAP fixes and standardization

Once errors are found then we:

  • Claim or verify listings if needed
  • Correct all NAP inconsistencies
  • Remove duplicates
  • Submit your correct business info to key directories
  • Ensure formatting is consistent (e.g., St. vs. Street)

Where citations appear

  • Google Business Profile
  • Facebook
  • Yelp
  • YellowPages.ca
  • Foursquare
  • 411.ca
  • Local chambers of commerce or non-profit directories
  • Industry specific databases (for charities, social enterprises, etc.)

The SEO benefits of fixing citations and NAP consistency

Correct and consistent NAP citations help Google:

  • Trust that your business is real and active
  • Rank your organization higher in local search results
  • Show your listing in Google Maps and “near me” searches more often

An example of a citation and NAP consistency

If your non-profit or business is listed as:

  • “Kaylo Digital” at 123 King Street, Toronto, ON on one site

and then listed as:

  • “Kaylo Digital Inc.” at 123 King St. East, ONTARIO on another

Google may treat them as two different entities which dilutes your SEO juice. Fixing these inconsistencies unifies your digital footprint. Yayy!