Client Overview

The Canadian Association of Cultural Studies (CACS-ACÉC) is a non-profit scholarly association that supports those teaching and studying cultural studies in Canada by facilitating research exchange, exploring professional and institutional issues and challenges, and organizing biennial conferences and other scholarly events.

Services Provided

  • Strategy
  • Web Design
  • Web Development
  • Website Redesign
  • Branding
  • Website Accessibility
  • The Challenge and Goals

    The Canadian Association of Cultural Studies (CACS-ACÉC) is made up of different members across universities. The association previously had a website that was decommissioned and lost in a transfer between universities.

    CACS-ACÉC wanted to develop a new logo and brand identity that was more professional and reflected the organization's name in French and English. They also needed a new website that would reflect their new brand, be accessible, and encourage visitors to join the association.

    Our Process & Approach

    Consultation
    Our process began with an initial meeting to determine the project needs for the association to understand their needs and project requirements and ensure the working relationship was a good fit.

    Strategy
    We created a strategy for the website that outlined their target audience, navigation elements, information architecture, and main CTA's.

    Design
    Kaylo Digital created wireframes that acted as blueprints for key page layouts and components on the website. This allowed the CACS-ACÉC team to see and understand the structural layout for key pages.

    We also designed high-fidelity mockups that created a visual representation of key pages to show what the new website would look like.

    Development & Migration
    Once the design was agreed upon and signed off on we built out the new website to reflect the mockups and the new branding. We also assisted with choosing and setting up their new domain name.

    Training
    Once the website was completed Kaylo Digital trained the CACS-ACÉC web team on how to make updates to the new website.

    The Canadian Association of Cultural Studies logo and variations on a great background rebranded and redesigned by Kaylo Diigital.
    The Canadian Association of Cultural Studies main logo against a background with a Cultural Studies woman student pointing to the logo.
    The Canadian Association of Cultural studies logo variation against a background of students studying for a cultural studies course in college grad school in Canada.
    The Canadian Association of Cultural Studies website redesign full page mockup coming out of a laptop.

    The Solution

    New Brand
    The new branding achieved the goal of providing a fresh new logo that reflects both the French and English versions of the organization's name.

    New Website
    Their new website is built with accessibility in mind, has clear navigation and content structure, and has clear CTA's that drive visitors to join the association.

    Key Results

  • A newly refreshed logo that appeals to a multilingual audience
  • A new website that is accessible and matches their new branding
  • Easy to maintain in the backend moving forward by the CACS-ACÉC team