Services Provided
- Strategy
- Web Design
- Web Development
- Website Redesign
- Website Migration
- Website Archiving
- Website Accessibility
- Search Engine Optimization (SEO)
The Challenge and Goals
PREVNet had two websites - one was their main PREVNet website focused on bullying and the other was their secondary website focused on teen dating violence. They wanted to combine the two websites into one, create a library of resources with information on bullying and teen dating violence, improve the content structure and refresh the design.
Our Process & Approach
Consultation
Our process began with an initial meeting to determine the project requirements and scope of work.
Strategy
Kaylo Digital created a strategy for the website that outlined information on target audiences, key CTA's, a content strategy and keyword research. We worked collaboratively to analyze and restructure the website's navigation and content structure for the pages and to outline the backend requirements for the resource hub.
Design
Kaylo Digital created mockups that created a visual representation of key pages to show what the new website would look like.
Development & Migration
Once the design was signed off on, we started building out the new website pages and features to reflect the mockups and also in alignment with the organization's branding. The previous two websites were archived for future reference by the PREVNet team as needed.
Training
Once the website was completed we did a training session with their web team to ensure that they feel comfortable and know how to make basic updates to their website moving forward.
The Solution
The new PREVNet website combines the previous two websites into one, has clear navigation and content structure, and focuses on driving users to access resources on bullying and teen dating violence.
The new website follows a resource focused website structure which prioritizes providing practical tools, information and resources to specific audiences - who are either educators, parents, youth and advocates wanting bullying and/or teen dating violence information.
There are dedicated sections for information, training, and legislative resources which guides visitors towards actionable insights and support - a reflection of the organization's educational and advocacy mission.
Kaylo Digital also archived their previous websites so the PREVNet team could still access and reference them as needed.
Key Results
- A newly built website that combines their former main PREVNet and secondary Youth Dating Violence websites together
- A new website that is accessible
- A resource library with hundreds of digital resources about bullying and youth dating violence that allows users to filter based on categories
- Pages optimized for SEO to maintain and continue to grow their rankings for important keywords related to bullying and teen dating violence
