The Challenge and Goals
The Black CARE Network (BCN) started off as the Child and Youth Care Alliance for Racial Equity (C.A.R.E).
BCN was going through an organizational restructure and was starting over as a separate unit from C.A.R.E. and wanted to develop a new brand identity and website to reflect that change. They also wanted to move away from their original out-of-the-box website solution on Squarespace which was being underutilized to build out a new website that includes a resource library of social service resources geared towards the community they serve.
Our Process & Approach
Our process began with an initial meeting to determine the project needs for BCN. We also supported them with clarifying and outlining their project goals as this was not very clear initially.
By closely consulting with BCN in the beginning we made sure that we thoroughly understood their needs and project requirements to ensure the working relationship was a good fit.
We created a strategy for the website that outlined BCN's navigation elements, information architecture, main CTA's and the backend requirements for the resource library.
Kaylo Digital created wireframes that acted as blueprints for key page layouts and components on the website. This allowed the client to see and understand the structural layout for key pages.
We also designed high-fidelity mockups that created a visual representation of key pages to show what the new website would look like.
Development & Migration
Once the design was agreed upon and signed off the build out the new website to reflect the mockups in line with the organization's new branding. We also migrated the domain from their old Squarespace website over to their new website under a new host.
Once the website was completed we did a training session with their web team to ensure that they feel comfortable and know how to make basic updates to their website moving forward.
We continue to support BCN with the maintenance of their website.
The new branding achieved the goal of providing a visually appealing refresh of their brand and their new organization name.
Their new website clearly shows who they are and their work, has clear navigation and content structure, and focuses on driving users to visit and use their resource library. Also, the new website, built on WordPress, can seamlessly sync with future marketing tools and can be easily managed by the BCN team in the backend.