Reframe Evaluation, led by Luba Falk Feigenberg, provides evaluation services to help organizations measure impact and make data-driven decisions. After a couple years with their website it no longer reflected the company’s growth or spoke to their evolving audience. The site felt text-heavy, images didn’t always load properly and the original content was written in a personal voice that no longer fit a growing consultancy.

Kaylo Digital worked with Reframe Evaluation to create a new website that has a more modern redesign and clearer messaging that would speak directly to potential clients. The site now positions the company as a trusted partner and encourages potential clients to start a conversation.

Alongside the Reframe Evaluation website we also worked with Luba to refresh her personal website. The goal here was different. Instead of a purely business focus this site needed to highlight her wide range of work and interests in a way that felt both personal and professional.

We updated the design with a lighter, more open look and reorganized the content so visitors can quickly understand the many areas of her work. The new copy is clearer and more inviting and gives readers an easy way to explore her projects, writing and speaking engagements. It now serves as a polished online home that reflects the depth and variety of her career while still feeling approachable and true to her voice.